How it got made.
- 00:00:01:00
Concept & Direction
Since this was a spec ad built around Kuda's rebrand, I started by identifying which features to showcase, stock trading, savings, and discounts, and how to move between them quickly within a 24 second runtime without voiceover to guide the story.
- 00:00:02:00
Storyboarding
I storyboarded the ad in After Effects, planning out how dynamic grid animations would transition between each feature section. With no VO anchoring the pacing, timing had to carry the story entirely through motion.
- 00:00:03:00
Illustration & Vector Assets
I built the vector assets in Illustrator, designing everything around Kuda's rebranded visual identity and color palette so the piece felt like an authentic extension of the new brand rather than a generic finance ad.
- 00:00:04:00
Motion Graphics & Live Footage Integration
In After Effects, I animated the grid based transitions and combined them with live footage, blending motion graphics and real footage so the piece felt premium and grounded rather than purely illustrative.
- 00:00:05:00
Pacing Without VO
With no voiceover, I relied on the grid animation rhythm and transition timing to guide attention across the three featured products, keeping each beat readable within the tight 24 second window.
- 00:00:06:00
Final Polish & Export
I did a final pass on color grading and transition timing to keep the rebrand's identity consistent frame to frame, then exported the final cut.