Motion Projects
Case studies from brand, product, and social work.
UniHub SAAS Explainer Ad
I designed and animated a one minute plus SaaS explainer video for UniHub, built to onboard new users and introduce the platform's core features in a fast, digestible way. I started in Illustrator, building out custom vector illustrations and iconography to establish the visual language, then moved into After Effects for storyboarding and motion design. Kinetic typography drives the pacing throughout, layered with UniHub's brand colors to keep the piece feeling energetic and on brand. The final video walks new users through event discovery, campus communities, and ticketing in a clean, visually driven sequence that makes the product feel intuitive from the first watch.
- Motion Design
- Explainer Video
- After Effects
- Illustrator
- Kinetic Typography
- Vector Illustration
- SaaS Onboarding
- Brand Animation
- Storyboarding
- 2D Animation
Watchup Explainer Ad
I designed and animated a social ad for WatchUp, a full-stack observability platform for engineering teams, running just over a minute in 16:9 for paid social placement. I built the illustrations in Illustrator, then brought everything into After Effects to animate, working in a clean, Apple style mograph approach with motion graphic recreations standing in for live footage. The ad opens on the pain point, the chaos of scattered errors, latency issues, and infrastructure blind spots that engineering teams deal with day to day, before shifting into what WatchUp actually does and how it brings error tracking, API monitoring, and infrastructure alerts into one dashboard. Voiceover carries the narrative through each beat, while WatchUp's green accent tone anchors the palette throughout, keeping the piece feeling premium, calm, and confident rather than chaotic like the problem it's solving.
- Motion Design
- Explainer Video
- Social Ad
- After Effects
- Illustrator
- Motion Graphics
- Kinetic Typography
- Vector Illustration
- SaaS Marketing
- Voiceover
- Brand Animation
- 16:9
Cheerz.fyi Game Motion Graphics Ad
I designed and animated a 30 second social ad for Cheerz, an AI powered multiplayer and single player quiz platform, built in 9:16 for vertical social placement to drive new user signups. I worked in Illustrator to build the vector assets, then animated everything in After Effects, staying fully in motion graphics with no live footage. The ad follows a quick, playful narrative, recreating a quiz game between friends using the app's actual UI, so viewers see the product in action rather than just hearing about it. With no voiceover carrying the piece, the pacing relies entirely on smooth, snappy animation and transitions to hold attention within the short runtime, all built around Cheerz's brand colors to keep the piece feeling native to the product from the first frame.
- Motion Design
- Social Ad
- After Effects
- Illustrator
- Motion Graphics
- UI Animation
- Vertical Video
- 9:16
- Brand Animation
- App Promo
- Vector Illustration