How it got made.
- 00:00:01:00
Concept & Messaging
Before animating, I mapped out the ad's structure around the VO script: introduce the problem, show what Bachs does, and establish who it's for. Since this was a spec ad, I used the narrative to demonstrate how I'd position a fintech SaaS product from scratch.
- 00:00:02:00
Storyboarding
I storyboarded the ad in After Effects, timing each visual beat against the voiceover read to make sure the problem, product, and audience sections flowed naturally within the 25 second runtime.
- 00:00:03:00
Illustration & Vector Assets
I built the vector assets in Illustrator, designing everything around Bachs' brand colors to establish a clean, cohesive visual identity for the product from the first frame.
- 00:00:04:00
Motion Graphics Animation
In After Effects, I animated the full sequence in pure motion graphics, no live footage, so the product's problem to solution story stayed visually consistent throughout.
- 00:00:05:00
VO Syncing
Once the voiceover was in place, I synced the animation timing to the read, making sure each visual reveal landed exactly where the script called it out, keeping the pacing tight and intentional.
- 00:00:06:00
Final Polish & Export
I did a final pass on color consistency and transition timing, then exported the final cut.